As the scope of branded merchandise products has increased, so to has the availability of products that offer recycled or recyclable content. Materials made from natural wood, corn starch based plastic, bamboo fibers, and many other sustainable options are now commonplace, offering marketers the opportunity to incorporate socially responsible promotional…
Fall is traditionally a time in the Promotional Products Industry when the focus turns to saying thanks: to employees, to clients, to business associates, and all those who, in some way, contribute to our success. Traditional gifts included hams, turkeys, cheese, wine, liquor and chocolates. Over time new, innovative decorating…
Promotional merchandise can serve a number of important purposes. In an era of more socially-responsible marketing, Promotional Products have a unique advantage over traditional forms of media: they cannot only make you aware of certain positive behaviors and practices, but can actually play an active role in putting them into…
Promotional Products, or, Advertising Specialties, as they have also been known in the past, are not a new marketing trend. In fact, they predate both radio and television advertising by over a century. The first documented use of a promotional product was a commemorative button dating back to 1789, when…
